Welcome to Equine Assisted
Business School™!
Business and Marketing Essentials Live Training for New and Emerging Equine Assisted Businesses, Practices, and Programs
The First Training call starts Tuesday, November 12, 2024
Are you starting out or wanting to grow your practice or program? Maybe you have no clue what to do or how to do it. This is a unique interactive training program I designed to help you! And taught by me, Pamela Kachelmeier, BA, MA, MEAC, a Master Equine Assisted Coach (who has her own successful business since 2009) that will help you with getting clarity on the direction of your business, how to attract your ideal clients, and how to get visible learning the modern day tools that work for you!
We are living in a rapidly changing world, and you can create what you really want, with your own ideas and self expressions, what feels right to you! My business training program was specifically designed to help you to bring your vision to life, to serve the clients that need you, contributing to a better world.
My Business Building Story
Over a decade ago I started my practice and programs while I was working in the corporate world; learning how to attract my ideal clients through the older systems using newspaper and radio, flyers, business cards, and even produced a homemade informational video. I utilized the knowledge from my undergraduate degree in business administration and marketing, in addition to helping my parents in a very successful service based family business.
While this was a great start, I was not getting enough clients, thus growing my practice. I knew something had to change! So over the years I invested in various online marketing training programs and in person business building workshops, learning the tools, systems and strategies of building a successful service based business.
At first I followed many of the online business and marketing gurus thinking because they were successful, I would be too, only to learn that did not work for me, there still was something missing. I was getting confused, scattered, overwhelmed and out of sequence with all of the different marketing approaches filled with fluff, and nothing focusing specifically on Equine Assisted Coaching, resulting in little results.
While there is some great online service based business and marketing courses, equine assisted practices and programs are unique. Needing knowledge and direction to building an equine assisted business you love. So I changed my approach, putting my focus where it needed to be, made some changes and implemented what worked, to get my unique transformational services out into the world.
I also used collected survey information from my graduate thesis titled: “STARTING AN EQUINE-ASSISTED PROGRAM. AN INVESTIGATIVE STUDY INTO THE CREATION OF AN EQUINE-ASSISTED PSYCHOTHERAPY OR LEARNING BUSINESS.” The thesis investigated successful equine assisted practices throughout the United States looking at the business components associated with starting and operating an equine assisted practice. I had to know what worked!
Equine Assisted Practices and Programs are unique and I’m ready to teach you how to build your own business starting with the:
Equine Assisted Business Essential’s Training Program
The Equine Assisted Business Essentials is a interactive 6-Week Course with Live weekly Calls that I designed, using a step-by-step system with done-for-you marketing materials, templates, resource lists, and worksheets on how to create an Equine Assisted Coaching business you love.
You will get personalized business coaching and guidance, weekly bonuses, to keep you on task holding you gently accountable to your vision and goals, and putting them into action!
I will help you launch your Equine Assisted Coaching Business or Practice combining your new skills, unique gifts, creativity and life experience, interlaced with your own voice.
You will learn the foundational pieces and how to market your unique services using modern day marketing tools and business building strategies. You will learn how to attract your ideal clients, positioning, pricing, presenting, promoting and so much more so you can reach your ideal clients and they can find you!
If you cannot make a training class, no problem. You will have access to the private Business Essentials Training Resources Page.
EQUINE ACA:
Equine Assisted Business Essential’s Training Program
In this 6-Week Business Essential’s Training Course, there are 6 Modules
Module 1: Getting Clients
- Who You Coach and the Problems They Have
Successful Equine Assisted Practices and Programs tend to have a profile of their ideal client, who they want to coach, what common problems they have, and what the outcomes could be. Do you know who your ideal client is, who you want to coach?
Module 2: Setting Up Your Equine Assisted Practice
- Location, place of practice, leasing
Selecting a proper site for your equine assisted practice is a wise decision for different reasons. Want to rent or lease a site, will share how, pros and cons. - Business Structure
Your business structure is used to describe the common forms of business ownership in order to operate legally. You can listen to an audio recording I did with my Business Attorney, who was instrumental in the drafting of Wisconsin’s original LLC legislation, and teaches Business Law at UW-Madison, WI. - Insurance and Releases
What kind of insurance do you need? A carefully planned insurance policy is vital to the protection of your personal assets as well as your Equine Assisted Business. (Pam was a property and casualty adjuster for 13 years.)
Module 3: How to Price Your Equine Assisted Service/Program
- Deciding what to charge, and the vision of self.
Setting your prices can be an involved and complicated process. It is important to understand why you are in business and charging what you are worth.
Module 4: Attracting Your Ideal Client
- Positioning and The Power of Story
What are your strengths, how are you unique in attracting and engaging your ideal clients? Why will your ideal clients want to work with you? Why you want to create your own brand and not copy others! - Creating Compelling Content
Your language and how effectively you express yourself, your unique services and stories, is key in attracting and connecting with your ideal clients. What you say is just as important as how you say it. Pam will talk about creative marketing tips to attract ideal clients, how and where to be seen. - Business Name
Your Equine Assisted practice or program, its message is conveyed through your business name. Do you have a business name in mind?
Module 5: Promoting Your Equine Assisted Services
- Getting Visible – Offline & Online Media Tools & Methods
Your compelling marketing message gets conveyed through different forms of media so your ideal clients can find you. Through getting visible and connecting, you share your story, your work, and what is possible with people wanting to contact you.
You will also receive and be part of:
- Q & A Time with Pam in each class
- Private access to the website business resources page
- Video Recordings (including expert audio interviews) you can download to support your learning
- Exclusive access to my amazing Virtual Assistant, that personally supports you with your online business needs.
2024 Equine Assisted Business Essentials
Training Schedule at a Glance
| Training Calls | There are 6 training cellphone calls with Pam. Each call will be Tuesday at 7 PM Central Time unless otherwise notified. (Classes will be 60 to 90 minutes) | |
| Dates | November 12 November 19 November 26 | December 3 December 10 December 17 |
Here’s what you’ll receive in the Business Essentials 6-week Course:
- 6 weekly live (60 to 90 minute) cellphone calls with Pam covering 6 training modules
- Q & A time with Pam in each class
- Private access to the website Business Essentials resources page
- MP3 audio recordings (including expert interviews) you can download
- Done-For-You materials including templates, resource lists, and worksheets
Please register me for Business Essentials 6 week Course!
Which Payment Option Do You Prefer?
Click One Option Now
Early Bird Savings ENDS Friday, November 8th at Midnight/Central
Option One:
Pay in Full at $597 $397
Option Two:
2 Monthly Payments at $347 $233 = $466
Still Not Sure if the 6-Week Business Essentials Course is for you?
Give me a call and let’s chat. I’ll answer your questions, and if interested can share some of my personal stories. So if you have trouble making a decision, I would love to talk with you!
Be the first to get notified when the next registration is open!
Love & appreciation,
Pam Kachelmeier BA, MA, MEAC
Master Equine Assisted Coach/Teacher/Trainer
Founder of the Equine Assisted Coaching Association
Any questions? Email us at support@EquineACA.com
Refund Policy: We’re sad to see you go. If you cancel no later than Friday, November 8th, 2024 you will be refunded 100% of the registration fee. If you cancel after November 8th, 2024, no refunds will be issued.